The Challenge: A financial services company wanted to introduce a new product into a market sector it had no experience of and hired us for strategic advice. Our research suggested that the sector was saturated.

The Solution: We repositioned the product and worked to create a new and emerging market sector that our client would lead. Since speed to market was crucial to the success of this initiative, Phase 1 of the assignment focused on the expert application of consulting / marketing skills. Phase 2 focused on building the necessary skill-sets within the company to launch further products into the sector and to build new routes to market. We were able to use a combination of project management implementation skills and coaching and development techniques in the short-term, whilst building the expertise within the company for the long-term.

The Result: Two years later, the company is now the market leader in the sector, has launched a range of products in the sector and has built a new sales channel to support them.