The Challenge: Our client, a provider of business-to-business supply chain solutions wanted to enter the Asia/Pacific marketplace. It had no prior experience in the region or knowledge of the cultural difference prevalent in that part of the world.

The Solution: We provided the following services:

Strategic marketing and public relations campaigns in central hubs of Singapore and Hong Kong with local marketing events plan to follow up
Selection of strategic partners in key hubs and channel partners in local markets
Product training
Identification of skills gaps and coaching for local partner skills development

The Result: The client was established and up and running in the region within 6 months with a solid first year plan. By the end of the first year in business, sales had increased by 20%.