THE CHALLENGE: Our client, a provider of business-to-business supply chain solutions wanted to enter the Asia/Pacific marketplace. It had no prior experience in the region or knowledge of the cultural differences prevalent in that part of the world.

THE SOLUTION: We provided the following services:

• Strategic marketing and public relations campaigns in central hubs of Singapore and Hong Kong with local marketing events plan to follow up.
• Selection of strategic partners in key hubs and channel partners in local markets.
• Inter-cultural training.
• Identification of skills gaps and coaching for local partner skills development.

THE RESULTS: The client was established and up and running in the region within 6 months with a solid first year plan. By the end of the first year in business, sales had increased by 20%.